Cornerstone and M Financial

Making the Difference for Affluent Families and Individuals

Cornerstone and M Financial offer collective buying power and superior experience in mortality, persistence, and policy size that results in exclusive pricing for our proprietary products for our clients.


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The Power of M Financial

A Service for a Select Few

Cornerstone is part of an exclusive network of 130+ M Financial firms serving the U.S., Canada, and the U.K.

M Financial Group is one of the nation’s premier financial services design and distribution companies serving the affluent and corporate markets.

The expertise of more than 270 financial experts

As a member of M Financial Group, Cornerstone leverages the experience and expertise of not only our own seasoned insurance professionals but also that of more than 270 M Financial experts, including accountants, underwriters, more than 17 full-time actuaries, insurance product development and management experts to support the needs of our clients.

Our Unique Relationship with Carriers Means Better Products for Less

M Financial Group underwrites 43 percent of all insurance policies for affluent individuals. With a face amount of $186 billion in policies currently in force, representing a cash value of $44 billion, M Financial works closely with its partner-carriers to design and develop products that meet the specific needs of affluent clients and also negotiates with carriers on behalf of those clients.

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Products designed specifically for affluent clients

  • More than 25 proprietary products from six partner carriers

  • Designed and priced using M Financial’s unique persistency, face amount, and mortality experience

  • M mortality experience (actual death claims), is 10% less than the industry high-net-worth segment, lowering the cost of M proprietary life insurance products

  • Affluent customers like you have more time to take care of their health, receive better healthcare, and live longer than the general population. Why should you pay the same rates?

  • M policies are seven times the average face value nationally, lowering premiums for our clients

  • The lapse/surrender rate of M Financial’s proprietary products is nearly 37% lower than that of the industry, driving policy fees lower

  • M Financial proprietary insurance products are reinsured by M Financial Re, which invests in excess of $50 million a year in the business placed by M Financial Group member firms
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*Source: Society of Actuaries Individual Life Experience Report (2018) and M Financial Group (Observation years 2003–2019).
**Source: A.M. Best Company Best’s Statement File (2021) and M Financial Group.
*** Source: Society of Actuaries: Lapse/Surrender and Premium Persistency Experience for Flexible Premium Universal Life Products (September 2018), and M Financial Group (Observation years 2003-2019)